Rebranded Westland nursing home focuses on middle-class older people

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After 22 years in Westland, the former Maison Marquette was due to close in May 2021.

But after changing hands and undergoing some renovations, the new Westland House at 36000 Campus Drive is looking to become the center of middle-market senior living that includes licensed care in the area.

The 98-unit building features new carpeting, renovated lobbies, dining room, and bedrooms. Most units are studios, but the property also offers a limited number of one- and two-bedroom options.

“When we researched this market, we saw a huge void for affordable licensed care,” said Chris Schott, executive vice president of Alcore Senior Management. “It’s not very often you come across something like this, so we wasted absolutely no time.”

Serving the middle market — people who don’t qualify for government-provided health care but can’t afford expensive senior living centers — is Alcore’s specialty. Schott said the company is focused on helping people find the benefits they’re qualified for and recently hosted a benefits seminar at the Westland Senior Friendship Center.

A studio at the Westland House.

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“We are looking at all benefits everywhere we go to make sure we can help people access those benefits,” Schott said.

According seniorliving.orgthe annual Michigander requiring nursing home care can expect spend around $9,000 per month This year. At Westland House, prices start at $2,775, which includes treatments. Alcore estimates that the average resident will pay around $3,900 per month.

Because the center is priced lower, the gyms, lounges, and bars that people will find in high-end retirement homes aren’t at Westland House. Alcore also removed the memory care unit the building had.

Building administrator Wanda Kreklau said she has an activities director on staff who organizes afternoon and evening events.

“That’s how we stay affordable,” said Kreklau, a Westland native who has worked in construction for 22 years. “We don’t have all the bells and whistles because that’s not really what seniors are looking for. Most people want a comfortable apartment and good food.”

Learn more about www.thewestlandhouse.com.

Contact reporter Shelby Tankersley at stankersle@hometownlife.com or 248-305-0448. Follow her on Twitter @shelby_tankk.



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